Our Team

Adam Carey

Adam is the New Zealand face of Bitcoin Brothers — a Bitcoin-only advocate committed to building a new generation of community-driven adoption. He works directly with sports clubs, families, coaches, and local leaders to bring Bitcoin into everyday spaces where real culture lives.

He represents the belief that Bitcoin isn't an "online thing." It's a real-world force — a tool for empowerment, discipline, and long-term thinking.

Joel Robinson

Joel helps eligible clients move their KiwiSaver into KiwiWRAP for a Bitcoin-aligned strategy (min $50k). Before becoming a financial adviser, he spent nearly a year in South Sudan using football to bring young men together — a defining experience that shaped his values and leadership.

His unique background combines grassroots community work with professional financial expertise, making him a perfect fit for the Bitcoin Brothers mission.

Lee

Lee runs The Bitcoin Shop NZ, supplying Kiwis with hardware wallets, books, and Bitcoin-only gear while supporting meetups, events, and community projects across the country.

Practical, reliable, and deeply committed to self-custody education, he helps everyday New Zealanders take their first steps into Bitcoin the right way.